Everything You Wanted To Know About  Psychographics

Learn the theory behind our psych tech and how we can leverage it to drive business growth.

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History of Projective Tests

Motivation Research: Where It All Began

The introduction of anthropological, psychological, and sociological approaches to consumerism offered new insights into shopper behavior.

Perceptual Styles

What Are Perceptual Styles?

An attitude or style refers to a person’s consistent, preferred method of interaction with the world.

Projective Testing Methods

Developments on the Inkblot Test: Scoring

After Hermann Rorschach’s sudden death in 1922, his inkblot test began to take on a life of its own as it traveled around the world.

Projective Testing Methods

A Brief History of the Rorschach

The Rorschach is a timeless symbol of psychology. The way it works is deceptively simple.

Projective Testing Methods

Top Misconceptions of Projective Tests

No matter how much you’ve heard about projective tests, they are not what you think they are.

Projective Testing Methods

Projective Tests: The Famous Three

A hallmark of projective techniques is the relatively ambiguous stimulus used to elicit uninhibited psychological data.

Projective Testing Methods

A Taxonomy of Projective Tests

The inception of projective testing provided a springboard for all kinds of innovation and the creation of new testing methods.