Learn the theory behind our psych tech and how we can leverage it to drive business growth.
The introduction of anthropological, psychological, and sociological approaches to consumerism offered new insights into shopper behavior.
Recently the Rorschach test has seen another revival in media headlines.
When people view content that aligns with their style, they tend to like it more, which leads to action.
How do you make an advertisement stick like glue to a consumer’s mind?
An attitude or style refers to a person’s consistent, preferred method of interaction with the world.
As the inkblot test grew and developed, variations of the core idea formed.
After Hermann Rorschach’s sudden death in 1922, his inkblot test began to take on a life of its own as it traveled around the world.
The Rorschach is a timeless symbol of psychology. The way it works is deceptively simple.
So what’s wrong with projective tests? Here are some of the top critiques.
No matter how much you’ve heard about projective tests, they are not what you think they are.
A hallmark of projective techniques is the relatively ambiguous stimulus used to elicit uninhibited psychological data.
The inception of projective testing provided a springboard for all kinds of innovation and the creation of new testing methods.