Learn the theory behind our psych tech and how we can leverage it to drive business growth.
If you want to learn how to write a scale for psychometric investigation, the following tips might help you create an accurate and reliable tool.
Psychology became a comparatively “harder” science when it embraced psychometrics, a mathematically focused branch of psychology for objective...
At the crossroads of those three main targets of innovation—industry, science, and technology—sits a modern human invention: artificial intelligence.
You might wonder: if dreams can relate to your life, they might also reflect your personality.
Inkblots and dreams share plenty of common ground. They are, at once, familiar and foreign.
Dreams are a central part of the human life cycle. You could spend 6 years of your life dreaming.
It’s no longer enough to know where people are, how old they are, and what type of job they hold; you need to know about what they like and how they...
If it is true that you are what you eat, then what else are you?
No two writers slash the same way on paper. Even further, you (personally) don’t write exactly the same way with each stroke of the pen.
Personality traits are stable, consistent characteristics of a person that are detectable in their actions, attitudes, and feelings.
The selective consumer engages with content based on more personalized psychological factors that can predispose them to seeing things in a certain...