Everything You Wanted To Know About  Psychographics

Learn the theory behind our psych tech and how we can leverage it to drive business growth.

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Psychology in Advertising

What's In a Psychological Profile?

Business psychologists use profiles as a tool to answer questions about buyer behavior and worker-job congruence.

Psychology in Advertising

Psychologizing Customers with Critical Items

Critical items were born in the field of psychology to detect the presence of behavioral or mental instability and serve as an indicator for...