Marketing Analytics

Inkblot Analytics has the capabilities to deliver best-in-class marketing analytics. But in addition to having premiere data scientists, we also have Ph.D. level social scientists. This allows us to inject customer psychographics in our analytics to create more accurate models of market behavior.

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OUR PHILOSOPHY

Bringing Customer Psychographics Into Your Marketing Analytics

Most companies believe they do this by using customer purchase history or customer demographics. But there's so much more to a person's psychological profile that past purchase behavior. If you can access it, these kind of psychographics can help you to strategically drive growth.

WHITE PAPER

Using Psychological Traits Like "Creative Appreciation" in your Marketing Mix Model

Some marketing mix models (MMM) incorporate predictors like creative fatigue. So why not go one step further and measure how consumers receive and respond to creative. Get our free white paper on how you can better understand budget allocation by channel if you control for audience psychographics, such as creative appreciation.

OUR SKILL

Our Team Draws From All The Sciences

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Data Science

Our team can use some of the most sophisticated algorithms available to help you simulate the best strategies for growth.

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Psychological Science

Our team has members who have their Ph.D. and M.S. in psychology--helping us turn our marketing analytics practice into an innovation center by incorporating psychographics.

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Computer Science

Our team can build and integrate with some of the most complex data infrastructures of the most tech savvy organizations.

OUR PRODUCT

Near-Real Time Dashboards For Every Use Case

Need your data visualized and your insights accessible to your team? Our templetized dashboards allow you to get complex analytics up and running in a short period of time. The best part? Our dashboards can be customized to include other features and metrics important to you.

ABOUT:
For daily reporting on who is active in your social network, what they’re saying, and how to stay trending.
 
THIS DASHBOARD INCLUDES:
  • A graph that shows connections between followers, posts, or hashtags
  • Metrics that help the user understand when content is about to go viral
  • The ability to segment/cluster your audience to cater towards their content needs records of past campaign spending by marketing channel

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For daily reporting on how much you are spending on each channel, and how much you should be spending on each channel
 
THIS DASHBOARD INCLUDES:
  • A records of past campaign spending by marketing channel
  • A forecast of how much should be spent on marketing over the remainder of the year
  • The ability to identify which campaign and/or marketing channel is the biggest driver of sales

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ABOUT:
For reporting on perceptual or preference-based differences of brands in your category 
 
THIS DASHBOARD INCLUDES:
  • A map that shows what brands are associated with what attributes
  • The ability to simulate how the map would change if messaging changed
  • The ability to overlay preference data to see what is the biggest driver of purchasing

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For daily reporting on what customers are most likely to buy in the next month, and the estimated amount they’ll spend
 
THIS DASHBOARD INCLUDES:
  • An estimated probability or likelihood that each customer will purchase within the next month
  • An estimated amount (in dollars) that each customer will spend on their next purchase
  • Emails of top customers (by spend and by frequency)

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ABOUT:
For displaying a succinct snapshot of distribution of key sales and product metrics
 
THIS DASHBOARD INCLUDES:
  • The map to visualize metrics like product velocity across zip codes, counties, states, or regions
  • The ability to help users search and identify the specific data by stores or geo-based metrics
  • Recommendations of stores and products by shifting to a geo-based strategy

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For providing a dashboard-based solution to easily type individuals or data sets according to your segmentation
 
THIS DASHBOARD INCLUDES:
  • The ability to type individual responses and see the probability that they are in each segment
  • The ability to upload a dataset and have the whole dataset scored/typed
  • Easy visualization of segmentation solution

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ABOUT:
For daily reporting on who is active in your social network, what they’re saying, and how to stay trending
 
THIS DASHBOARD INCLUDES:
  • A graph that shows connections between followers, posts, or hashtags
  • Metrics that help the user understand when content is about to go viral
  • The ability to segment/cluster your audience to cater towards their content needs

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For daily reporting on your search performance activity, what’s being looked up, and how to keep getting hits

THIS DASHBOARD INCLUDES:
  • A graph that shows connections search terms and page activity
  • Metrics that help the user understand when searches terms are about to go viral
  • The ability to segment/cluster your audience to cater towards their research needs

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For reporting on what people are saying about your products, and understanding what’s driving positive/negative reviews 

THIS DASHBOARD INCLUDES:
  • An overview of positive and negative sentiment across reviews
  • Specific topics of reviews and their relative frequency
  • An analysis of what words/phrases are associated with higher scored reviews

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For reporting on how products are purchased together, and how to serve products in a way that maximizes revenue 

THIS DASHBOARD INCLUDES:
  • An analysis of what products are purchased together.
  • A simulator to show what product should be recommended to a customer with a certain purchase history
  • The ability to show what product bundles maximize revenue

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For simulating the next best improvement to a product that maximizes market share and revenue

THIS DASHBOARD INCLUDES:
  • An analysis of what attributes and levels are the biggest drivers of purchase decisions
  • A simulator that allows you to build a product and estimate market share
  • The ability to look at price sensitivity across all attributes and levels

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ABOUT:

For reporting on the biggest areas for growth or sales.

THIS DASHBOARD INCLUDES:
  • The ability to visualize key metrics across zip codes, counties, states, or regions
  • The ability to employ statistics that find trends in geographic data
  • Recommendations on how to maximize sales by shifting to a geo-based strategy

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