Learn the theory behind our psych tech and how we can leverage it to drive business growth.
If you want to learn more about a person’s experiences and gather their feedback, sometimes the survey is a researcher’s jewel in the crown.
If you want to learn how to write a scale for psychometric investigation, the following tips might help you create an accurate and reliable tool.
Psychology became a comparatively “harder” science when it embraced psychometrics, a mathematically focused branch of psychology for objective...
At the crossroads of those three main targets of innovation—industry, science, and technology—sits a modern human invention: artificial intelligence.
You might wonder: if dreams can relate to your life, they might also reflect your personality.
Inkblots and dreams share plenty of common ground. They are, at once, familiar and foreign.
Dreams are a central part of the human life cycle. You could spend 6 years of your life dreaming.
It’s no longer enough to know where people are, how old they are, and what type of job they hold; you need to know about what they like and how they...
If it is true that you are what you eat, then what else are you?
No two writers slash the same way on paper. Even further, you (personally) don’t write exactly the same way with each stroke of the pen.
Personality traits are stable, consistent characteristics of a person that are detectable in their actions, attitudes, and feelings.
The selective consumer engages with content based on more personalized psychological factors that can predispose them to seeing things in a certain...
Let’s take a look at the misconception of the 8 second attention span and how it affects consumer engagement.
We live in a world that’s over-saturated by advertising.
Today, marketing and advertising are as much an art as they are a science.
Business psychologists use profiles as a tool to answer questions about buyer behavior and worker-job congruence.
Critical items were born in the field of psychology to detect the presence of behavioral or mental instability and serve as an indicator for...
Inkblot’s new approach to projective personality psychology enables users to Psychologize their data using machine learning.
The bridge between being an acquaintance and a friend is how well you know their goals, hobbies, interests, opinions, personality, struggles, and...
A choice timeline of projectives tests used in market research
In 1959 Dichter conducted a successive series of projective tests to study FAB detergent.
Ernest Dichter extensively utilized projective tests in his practice and helped establish them as an acceptable method in market research.
Ernest Dichter, PhD, would set his name in stone as the Father of Motivation Research.
The introduction of anthropological, psychological, and sociological approaches to consumerism offered new insights into shopper behavior.
Recently the Rorschach test has seen another revival in media headlines.
When people view content that aligns with their style, they tend to like it more, which leads to action.
How do you make an advertisement stick like glue to a consumer’s mind?
An attitude or style refers to a person’s consistent, preferred method of interaction with the world.
As the inkblot test grew and developed, variations of the core idea formed.
After Hermann Rorschach’s sudden death in 1922, his inkblot test began to take on a life of its own as it traveled around the world.
The Rorschach is a timeless symbol of psychology. The way it works is deceptively simple.
So what’s wrong with projective tests? Here are some of the top critiques.
No matter how much you’ve heard about projective tests, they are not what you think they are.
A hallmark of projective techniques is the relatively ambiguous stimulus used to elicit uninhibited psychological data.
The inception of projective testing provided a springboard for all kinds of innovation and the creation of new testing methods.
Discover how psychologists used general principles and conceptual similarities of projection to establish the sub-discipline of projective...
By tracing the history of the term projection you will better understand how we generate consumer insights backed by behavioral science.
If you think you know what projective tests are, you may only know half the story.