Everything You Wanted To Know About  Psychographics

Learn the theory behind our psych tech and how we can leverage it to drive business growth.

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Consumer Psychology

What Can You Learn From Dreams?

Dreams are a central part of the human life cycle. You could spend 6 years of your life dreaming.

Consumer Psychology

What Is Graphology?

No two writers slash the same way on paper. Even further, you (personally) don’t write exactly the same way with each stroke of the pen.

Perceptual Styles

How Personality Affects Perception: Key Traits

Personality traits are stable, consistent characteristics of a person that are detectable in their actions, attitudes, and feelings.

Psychology in Advertising

What's In a Psychological Profile?

Business psychologists use profiles as a tool to answer questions about buyer behavior and worker-job congruence.