Everything You Wanted To Know About  Psychographics

Learn the theory behind our psych tech and how we can leverage it to drive business growth.

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Perceptual Styles

Interpretation Is In the Eye of the Beholder

The selective consumer engages with content based on more personalized psychological factors that can predispose them to seeing things in a certain...

Perceptual Styles

Attention and Perceptual Selection

Let’s take a look at the misconception of the 8 second attention span and how it affects consumer engagement.

Psychology in Advertising

What's In a Psychological Profile?

Business psychologists use profiles as a tool to answer questions about buyer behavior and worker-job congruence.

Psychology in Advertising

Psychologizing Customers with Critical Items

Critical items were born in the field of psychology to detect the presence of behavioral or mental instability and serve as an indicator for...

Projective Testing Methods

Motivation Research: Case Studies

In 1959 Dichter conducted a successive series of projective tests to study FAB detergent.

Projective Testing Methods

Motivation Research: Ernest Dichter

Ernest Dichter, PhD, would set his name in stone as the Father of Motivation Research.