Everything You Wanted To Know About  Psychographics

Learn the theory behind our psych tech and how we can leverage it to drive business growth.

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Market Research

What Are the Best Practices of Writing a Survey?

If you want to learn more about a person’s experiences and gather their feedback, sometimes the survey is a researcher’s jewel in the crown.

Consumer Psychology

What Is Graphology?

No two writers slash the same way on paper. Even further, you (personally) don’t write exactly the same way with each stroke of the pen.

Psychology in Advertising

Psychologizing Customers with Critical Items

Critical items were born in the field of psychology to detect the presence of behavioral or mental instability and serve as an indicator for...

Consumer Psychology


The bridge between being an acquaintance and a friend is how well you know their goals, hobbies, interests, opinions, personality, struggles, and...