Everything You Wanted To Know About  Psychographics

Learn the theory behind our psych tech and how we can leverage it to drive business growth.

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Projective Testing Methods

The Projective Hypothesis of Personality Assessment

Discover how psychologists used general principles and conceptual similarities of projection to establish the sub-discipline of projective...

Projective Testing Methods

The Etymology of Projection

By tracing the history of the term projection you will better understand how we generate consumer insights backed by behavioral science.

Projective Testing Methods

What Are Projective Tests?

If you think you know what projective tests are, you may only know half the story.