Everything You Wanted To Know About  Psychographics

Learn the theory behind our psych tech and how we can leverage it to drive business growth.

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Perceptual Styles

How Personality Affects Perception: Key Traits

Personality traits are stable, consistent characteristics of a person that are detectable in their actions, attitudes, and feelings.

Perceptual Styles

Interpretation Is In the Eye of the Beholder

The selective consumer engages with content based on more personalized psychological factors that can predispose them to seeing things in a certain...

Perceptual Styles

Attention and Perceptual Selection

Let’s take a look at the misconception of the 8 second attention span and how it affects consumer engagement.