Projective Testing Methods
Motivation Research: Case Studies
In 1959 Dichter conducted a successive series of projective tests to study FAB detergent.
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- Development of Projective Testing
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Projective Testing Methods
Motivation Research: Ernest Dichter
Ernest Dichter, PhD, would set his name in stone as the Father of Motivation Research.
Inkblot Analytics Editorial Team
Nov 8, 2021
Projective Testing Methods
Developments on the Inkblot Test: Adaptations
As the inkblot test grew and developed, variations of the core idea formed.
Inkblot Analytics Editorial Team
Sep 13, 2021
Projective Testing Methods
Developments on the Inkblot Test: Scoring
After Hermann Rorschach’s sudden death in 1922, his inkblot test began to take on a life of its own as it traveled around the world.
Inkblot Analytics Editorial Team
Sep 6, 2021
Projective Testing Methods
A Brief History of the Rorschach
The Rorschach is a timeless symbol of psychology. The way it works is deceptively simple.
Inkblot Analytics Editorial Team
Aug 30, 2021
Projective Testing Methods
What Are the Most Common Criticisms of Projective Tests?
So what’s wrong with projective tests? Here are some of the top critiques.
Inkblot Analytics Editorial Team
Aug 16, 2021
Projective Testing Methods
Top Misconceptions of Projective Tests
No matter how much you’ve heard about projective tests, they are not what you think they are.
Inkblot Analytics Editorial Team
Aug 9, 2021
Projective Testing Methods
Projective Tests: The Famous Three
A hallmark of projective techniques is the relatively ambiguous stimulus used to elicit uninhibited psychological data.
Inkblot Analytics Editorial Team
Aug 2, 2021
Projective Testing Methods
A Taxonomy of Projective Tests
The inception of projective testing provided a springboard for all kinds of innovation and the creation of new testing methods.
Inkblot Analytics Editorial Team
Jul 26, 2021
Projective Testing Methods
The Projective Hypothesis of Personality Assessment
Discover how psychologists used general principles and conceptual similarities of projection to establish the sub-discipline of projective...
Inkblot Analytics Editorial Team
Jul 19, 2021
Projective Testing Methods
The Etymology of Projection
By tracing the history of the term projection you will better understand how we generate consumer insights backed by behavioral science.
Inkblot Analytics Editorial Team
Jul 12, 2021
Projective Testing Methods
What Are Projective Tests?
If you think you know what projective tests are, you may only know half the story.
Inkblot Analytics Editorial Team
Jul 5, 2021