Brand Plans
Invest in Clarity, Not Guesswork
Every plan includes access to our Clarity Framework, proprietary platforms, and expert analysis. Choose the cadence that matches your decision velocity.
BASIC
Investigate
For brands starting their clarity journey with focused, monthly research.
Service Term
12 months
Plan Credits
(1 automated project, 0 custom projects)
Project Types
Automated Products + Templated Research
Inkblot Platforms
Inkblot Attitudes
→ Economy Tracker
Inkblot Awareness
→ Brand Tracker
→ Brand Equity Survey
Inkblot Affinity
→ CSAT
→ Winback Survey
→ Attrition Survey
Inkblot Ads
→ Ad Test
→ Ad Tracking
→ Strategy Testing
→ Message/Copy Testing
→ Tagline Testing
Inkblot Audiences
→ Audience Tagging
Inkblot Answers
→ Customer Journey
→ Media Habits Survey
→ Content Strategy Survey
→ Market Plan Survey
→ Consumer Profile Survey
→ Brand House Survey
→ Pricing Survey
→ Demand Space Survey
Inkblot A/B
→ Product Concept Test
→ Package Testing
STANDARD
Illuminate
For growing brands that need more frequent clarity and strategic support.
Service Term
12 months
Plan Credits
(1 automated project, 1 custom project)
Project Types
Automated Products + Custom Research
Inkblot Platforms
Inkblot Attitudes
→ Economy Tracker
Inkblot Awareness
→ Brand Tracker
→ Brand Equity Survey
Inkblot Affinity
→ CSAT
→ Winback Survey
→ Attrition Survey
Inkblot Ads
→ Ad Test
→ Ad Tracking
→ Strategy Testing
→ Message/Copy Testing
→ Tagline Testing
Inkblot Audiences
→ Audience Tagging
Inkblot Answers
→ Customer Journey
→ Media Habits Survey
→ Content Strategy Survey
→ Market Plan Survey
→ Consumer Profile Survey
→ Segmentation
→ Brand House Survey
→ Pricing Survey
→ Demand Space Survey
Inkblot A/B
→ IHUT
→ Product Concept Test
→ Package Testing
Inkblot Audits
→ Mystery Shopping
→ Site Intercept
No Platform
→ Custom Project
PRO
Interpret
Enterprise-grade clarity for brands making high-stakes decisions at scale.
Service Term
12 months
Plan Credits
(2 custom projects)
Project Types
Automated Products + Custom Research
Inkblot Platforms
Inkblot Attitudes
→ Economy Tracker
Inkblot Awareness
→ Brand Tracker
→ Brand Equity Survey
Inkblot Affinity
→ CSAT
→ Winback Survey
→ Attrition Survey
Inkblot Ads
→ Ad Test
→ Ad Tracking
→ Strategy Testing
→ Message/Copy Testing
→ Tagline Testing
Inkblot Audiences
→ Audience Tagging
Inkblot Answers
→ Customer Journey
→ Media Habits Survey
→ Content Strategy Survey
→ Market Plan Survey
→ Consumer Profile Survey
→ Segmentation
→ Brand House Survey
→ Pricing Survey
→ Demand Space Survey
Inkblot A/B
→ IHUT
→ Product Concept Test
→ Package Testing
Inkblot Audits
→ Mystery Shopping
→ Site Intercept
Inkblot Activities
→ Interviews
→ Focus Groups
Inkblot Appetites
→ Sensory Test
No Platform
→ Custom Project
All clients are subject to a $125 Inkblot Cloud Technology Fee, not included in the above prices.
Common Questions About Our Plans
Or, Go Project-By-Project
PROJECT-BASED
Project-Based Plan
For brands who need one focused, fully custom project without an ongoing commitment.
Plan Credits
(1 custom project)
Project Types
Custom Research
Start Your Project