The Research Brief helps us gather all the relevant information about your business so we can hone in on the insights that matter most.

The better we understand your challenges and needs, the more targeted our research and the faster we can deliver the clarity you need to take action.

We don’t believe in “kitchen-sink” surveys where we just throw in all possible questions.
Our surveys are structured using objective-based sections, each mapped to a key outcome, and a key framework. This modular design eliminates unnecessary questions, sharpens the storyline of the research, and ensures findings translate directly into strategic recommendations.

We convert your approved questionnaires into fully programmed surveys with features like: skip logic | display logic | piping | branching | randomization | complex validation rules 

Programming is optimized for clarity and mobile usability, protecting the respondent journey and reducing drop-off. Each survey is QA-tested end-to-end across all paths and devices, then soft-launched to confirm performance before full fielding. This ensures data integrity from the moment collection begins.

To ensure we reach the right participants for your study, we partner with trusted panel providers.​

Depending on your audience, we work with different panels who we think can best deliver on your audience. Every panel incentivizes respondents differently. However, the primary methods of incentive include: cash, gift cards, points, loyalty rewards, or donations.

We can do all the fancy statistical stuff your data scientists love. But what’s more important is we can frame the results ​using our proprietary frameworks. These frameworks help marketers focus on the key insights and how to act on them.

We provide 4 types of deliverables, automated dashboards, email summaries, report briefs, or full reports.

We deliver findings through live presentations, either in person or via Zoom, so our experts can guide you through the story in real time. This format lets us add context, highlight implications, and tailor emphasis based on your team’s reactions and priorities. 

We build in time for discussion, ensuring key stakeholders can probe the “why” behind results and pressure-test recommendations. Live delivery also helps align teams quickly around what the insights mean and what to do next.