INKBLOT PRESENTS:

The New Era of Damage Control

Test out your damage control strategies with Optimal Illusions, the first AI-enabled PR platform.

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Definition

What Is Optimal Illusions?

aap·ti·muhl uh·loo·zhnz | \ ˈɒptɪməl ɪˈluːʒənz \


verb
: The act of using consumer psychology to test the optimal PR strategies in the wake of a PR disaster.

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YOUR CORE BENEFIT

MINIMIZING DAMAGE TO YOUR BRAND REPUTATION WHILE MAXIMIZING CONSUMER RETENTION. 

Optimal Illusions is a new patent-pending platform for testing out a number of PR strategies with the right psychological audience. With its machine learning simulation technology, clients can use the platform to have easy access to evidence-based recommendations in the wake of a PR disaster, identify different ways you can respond, and even simulate how effective their chosen PR response strategy will be.

The core benefit for you? Craft response strategies based on consumer psychology and data-driven insights accumulated from prior successful campaigns to minimize brand image damage while maximizing consumer retention.

Your Core Use Case

For Brands, Agencies, and Other Organizations Looking For Effective PR Strategies

In the wake of a PR disaster it can be difficult and costly for brands to choose the right PR strategy to recover effectively. Optimal Illusions uses a unique combination of psychological science and data science so that brands can craft evidence-based strategies, do less guesswork on the potential effectiveness of the strategy, and visualize outcomes reflecting their past, current, and future relationship with their consumers.

How Does It Work?

Using the Optimal Illusions platform is a quick and efficient process. There are three steps to utilizing this proprietary software:

STEP 1

Input the details of the PR disaster

STEP 2

Choose your Optimal Illusion strategy 

STEP 3

Simulate public response to the strategy

Key Platform Features

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Strategies for you

Our platform allows for customization of recommended PR damage control strategies to match the needs of your brand and even adapts recommendations to any existing strategies you may wish to use.

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Simulate your way forward

Using our recommended strategies or your own, you can simulate public reactions to the chosen Optimal Illusion strategy and visualize key outcomes such as consumer retention and brand loyalty.

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Step-by-step solutions for half the price

Get a detailed step-by-step strategy for your needs with predicted outcomes for a fraction of the cost. By using our platform, you can drop the risk of executing less effective strategies that are more expensive to develop than they are worth.

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