The New Digital Inkblot Test
Map out your customers’ psychology with Brand Blots, the first AI-enabled digital inkblot test.
What Is An Inkblot Test?
ink·blot·test | \ inkblot test \
: a psychological test where respondents respond to images of ink on paper.
DEFINE YOUR AUDIENCE BY ASKING LESS QUESTIONS.
Brand Blots is a new patent-pending platform for AI-powered projective tests, like the famous inkblot test. With its proprietary AI modules, Brand Blots can predict attitudinal and behavioral aspects about a respondent with great accuracy. The core benefit for you? Ask fewer questions while gaining more insights about your audience.
Segment and Activate In The Same Platform
Brand Blots uses a unique combination of psychological science and data science to produce the first truly intelligent AI-powered projective test technology. With our test, you can learn your customers' psychographic profile, segment your audience based on their profiles, and push your target segments to media partners (e.g., The Trade Desk).
How Does It Work?
Using Brand Blots is a quick and efficient process. There are three core steps to any project that uses Brand Blots:
Key Platform Features
Studies have claimed that the average inkblot test can take 2-3 hours. Using our algorithms, we’ve isolated what’s important so that we could cut it down to 5 minutes while still retaining meaningful results.
Quantitative and Qualitative
Projective tests were criticized for producing only qualitative insights. However, our platform’s algorithms turn the qualitative aspects of projective tests and translates them into scores on psychological traits—so you get the best of both world.
Opponents have claimed projective tests can only tell you about your personality. But we want you to know the implications of the profiles you uncover. That’s why we’ve linked our profile results to 500 other attitudes, beliefs, values, and behaviors.
Projective tests were rarely used because their intensive in-person assessments led to small sample sizes. Not anymore! With our platform we’ve made projective tests instantly scalable for as big of a sample size as you want.
Generally speaking, projective test were known for lacking a standard approach to scoring and analyzing results. We’ve fixed that with our series of proprietary scoring algorithms.
Projective tests were criticized for being subjective and therefore imprecise. However, our new platform leverages new techniques in psychometrics to make sure our scoring is accurate and precise.