We're Proud Of Our Clients' Custom Measurements
Our team has a bunch of psychology academics who stumbled into marketing. "Back in the day" we used to help create measurements for things like depression screenings or achievement exams. But now we help craft custom measurements for agencies. Want to see a few examples? Check out the custom measurements below.
Barrett Hofherr is a full-service, creative award-winning advertising agency that drives business through brand momentum. They partnered with Inkblot Analytics to help measure momentum in the campaigns they created and launched.
The Sawtooth Group is a data-driven, results-obsessed advertising agency that builds food, beverage, and health-and-wellness companies into irresistible brands. For the past 8+ years, they've been turning their I-Factor framework (which stands for "Irresistibility Factor") into a tool for brand planning and creative strategy. They partnered with Inkblot Analytics to help dial up the measurability of their I-Factor framework.
Brodeur Partners is a communications agency that creates bold, fresh communications campaigns that make brands relevant in a distracted world. They partnered with Inkblot Analytics to create a general measure that could be used across all clients and all industries.
We Are Open is a creative consulting agency running open-source workshops that unlock brand potential, spark bold ideas, and drive rapid growth. They partnered with Inkblot Analytics to create an initial diagnostic measure they could use as each client onboarded.
Signal Theory's job is to help brands connect with consumers through the power of emotional resonance. They partnered with Inkblot Analytics to provide proof that their brand resonance framework can lead to better marketing outcomes. This started with creating a general measure of brand resonance.
The Brand Empathy Score
The Woo is an emotion-centric creative agency that creates feelings-driven work rooted in human insights and data. They partnered with Inkblot Analytics to create a measure they could use in their quarterly Feelings Reports that was a pulse on how consumers felt about various topics.
Radical Customer Experience (RCX) helps brands embrace empathy to inform their marketing practices, thereby fostering a more compassionate and humane relationship with their customers. They partnered with Inkblot Analytics to help craft a measure that showed brands the risk they have by not approaching customers with empathy.
The Brand Impact Score
The Anderson Group is an integrated marketing agency that focuses on understanding the beliefs, motivations, and human emotions of your customers to grow the brands they work with. Their Brand Impact score helped quantify just how "in touch" brands are with the ways in which they touch the lives of their consumers.
