AI Sample · Real Method
Survey methodology applied to AI-generated respondents — fast, cost-effective, and ideal for early-stage concept testing.
Synthetic respondents are AI-generated profiles that simulate the attitudes, behaviours, and response patterns of real consumer segments. Inkblot applies the same rigorous survey methodology used in traditional research — validated instruments, proper scaling, and structured analysis — to a synthetic audience. This approach is best suited for exploratory work, concept screening, and scenarios where speed and cost matter more than population-level generalisability.
What's Included
Synthetic Panel
AI-generated respondent profiles calibrated to match target demographic and psychographic characteristics.
Survey Methodology
Validated questionnaire design applied to synthetic respondents — same instrument quality as real-sample research.
Speed
Projects can be completed in 24–48 hours with no recruitment lead time.
Cost Efficiency
Significantly lower cost than real-sample research — ideal for iterative testing and concept screening.
Limitations
Results are not population-representative and should not be used for regulatory submissions or publishable research.