INKBLOT A/B
See Inkblot A/B
in action
A guided walkthrough of the A/B platform — from product insights dashboards to replacement analysis and consumer impact decision trees. Built for In-Home Usage Tests.
What you'll see in the demo
Four views across the Inkblot A/B platform — built for IHUT and product testing programmes.
1
Product filter bar
Switch between all products, no-label control, Product A, or Product B to instantly re-cut every metric on the dashboard — liking, purchase intent, and verbatim feedback.
2
Aspect & attribute performance
See how each product scores on specific aspects — scent, value, longevity — and drill into attribute-level detail like how the scent evolves over time.
3
Replacement & incrementality
Understand which competitor brands your product would displace, and whether customers plan to use it as a replacement or in addition to their current routine.
4
Consumer impact decision tree
The decision tree maps the full path from product trial to purchase intent — split by product users vs. non-users, brand vs. non-brand, and whether they'll buy in addition or instead.
Ready to run this on your product?
Talk to the Inkblot team about setting up A/B for your next In-Home Usage Test.
Book a Call