Everything You Wanted To Know About  Psychographics

Learn the theory behind our psych tech and how we can leverage it to drive business growth.

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Market Research

What Are the Best Practices of Writing a Survey?

If you want to learn more about a person’s experiences and gather their feedback, sometimes the survey is a researcher’s jewel in the crown.

Consumer Psychology

What Are the Best Practices of Writing a Scale?

If you want to learn how to write a scale for psychometric investigation, the following tips might help you create an accurate and reliable tool.

History of Projective Tests

A Brief History of Psychometrics

Psychology became a comparatively “harder” science when it embraced psychometrics, a mathematically focused branch of psychology for objective...

History of Projective Tests

The Chronicles of Inkblots and Dreams

Inkblots and dreams share plenty of common ground. They are, at once, familiar and foreign.

Consumer Psychology

What Can You Learn From Dreams?

Dreams are a central part of the human life cycle. You could spend 6 years of your life dreaming.

Consumer Psychology

What Is Graphology?

No two writers slash the same way on paper. Even further, you (personally) don’t write exactly the same way with each stroke of the pen.

Perceptual Styles

How Personality Affects Perception: Key Traits

Personality traits are stable, consistent characteristics of a person that are detectable in their actions, attitudes, and feelings.